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Prepped Delivery, a company that offers sustainably-sourced and healthy meal delivery, hired me to design a promotion-based landing page. I worked closely with members of their marketing and development teams to gather requirements and address technological limitations. I utilized A/B testing along the way to help me settle on a design that successfully achieved the company’s goals. I worked within Prepped Delivery’s existing branding guidelines to create an experience that felt consistent with their website. The end result makes the transition from landing page to home site feel like a natural flow of events, rather than an advertising ploy.